What is Salesforce Commerce Cloud?

What is it and why is it the market leader?

Salesforce Commerce Cloud has become the market leader for multiple technical and functional reasons. Forrester, the popular independent market research firm, has ranked it as the leading solution in the industry after analyzing and comparing the top B2B ecommerce solutions on the market. There must be a reason!

The program enables companies to create highly seamless shopping experiences for professional buyers. The idea is to empower brands with the great potential of native integration with other Salesforce CRM clouds, as well as Einstein's artificial intelligence.

The program enables companies to create highly seamless shopping experiences for professional shoppers. The idea is to empower brands with the great potential of native integration with other Salesforce CRM clouds, as well as with Einstein's artificial intelligence.

The concept is simple, companies are looking for new markets, to evolve and reach more buyers. Commerce Cloud B2B creates innovative and personalized buying experiences in the professional arena, which translates into increased conversions and customer loyalty and will help you take your B2B commerce solution to the next level.

The online business is the bet of most companies and Commerce Cloud B2B is a great ally to promote change. We are facing a digital economy that is growing and it is necessary to have the confidence and speed of a program as effective as this one. In addition, one of its greatest advantages is related to technical support, something that differentiates it from other revolutionary solutions on the market. We are talking about a tremendously agile cloud tool that is backed by Salesforce and its ecosystem of clouds that are constantly growing and receive at least three releases a year.

In the wake of the Covid-19 pandemic, companies across all industries have accelerated digital transformation and B2B organizations need to accelerate their digital commerce strategy, Salesforce outlines for us in three steps: How to launch a B2B eCommerce quickly?

But how do you move online quickly, and comprehensively to reap these benefits? These three practical steps can help you launch a B2B eCommerce store quickly.

Cloud eCommerce Features

Commerce Cloud B2B offers rich digital shopping experiences, so that buyers can avail effective service across devices. This is possible, thanks to the revolution of this software and its advanced features, a tool that is perfectly adaptable between web platforms and whose version effectively adapts to the devices that are used in your business.

Thus, companies must be able to count on the help of a program designed exclusively to facilitate the work of customers who need to place their orders. Even to enable them to reorder, “Quick Order” in a quick and easy way. In this case, the customer base is not as large as in consumer sales, but purchases tend to be larger and more frequent. Commerce Cloud B2B works on these two aspects, providing answers through its basic functions, among which the following stand out:

• Responsive design, multi-device, enriched for mobile devices.
• Specific product catalogs
• Specific price lists
• Multi language and currency
• Multi-account and contract ordering system
• Referral sales support
• Repeat and quick order system
• Order templates
• Payment method integration
• Complex shipping function allowing multiple locations and delivery dates
• Advanced search system
• SEO friendly
• Real-time reporting and analytics
• Salesforce integration

When it comes to shopping and ordering, the site must meet the needs and requirements of buyers. One of Commerce Cloud B2B's maxims is to offer the best user experience, being as personalized as possible according to the professional buyer. In fact, one of its main features is the ability to customize each account or group of accounts, with differentiated logins, product catalog, price lists, offers, changes in the operation of product searches or the adaptation of style and appearance, adding the possibility of offering real-time commercial support.

Being able to automate and manage information is fundamental to offer a magnificent user experience. Among the possibilities of the program is the organization of products in terms of prices, campaigns and promotions. It also allows the creation of ad hoc catalogs according to the type of account or customer and to segment prices within these groups.

In order for customers to have a good shopping experience, it is important to customize the entire purchasing process, from order management to payment options. Thus, the program allows you to place orders in a few steps, the option to create multiple shipments, set different delivery dates, and so on. One of the most important aspects in B2B ecommerce is related to shopping carts, since it is the most important aspect of the ecommerce process.

Commerce Cloud B2B Lightning Experience

The goal is to create a user experience that enhances the fluidity of work and productivity. In other words, the aim is to somehow transform our business and make operations simpler and more intuitive. These are new features so that sales and support teams can focus on their customers or negotiations, resulting in a more advanced and exquisite service with appropriate activities that further enhance the user experience every time they log in. The Commerce Cloud B2B on Lightning Experience version includes quite flexible interactive tools with which you can easily visualize data and properly manage your business.

The new Commerce Cloud B2B Lightning Experience version was created based on the results obtained from the companies that have relied on Salesforce Commerce Cloud B2B services over the last few years. All that learning was reflected in this new version, being currently the best sales and service application that can be offered in the field of B2B e-commerce.

B.

It has redesigned pages and new features to greatly facilitate the work and its benefits are manifold. Below, we will list some of the most attractive features discussed for each area of the product to get a rough idea of its great potential:

• Uses standard Salesforce objects.
• Drag & Drop interface to customize the store with Experience Builder
• Native integration with Community Cloud and Salesforce CMS
• Lightning internal administration user interface
• Optimized for mobile devices
• More efficient navigation
• More efficient and faster search engine with Einstein's artificial intelligence support
• Enhanced dashboards and reporting views
• Automatic updates with each Salesforce release, adding new features and functionality to the product.
• Salesforce Commerce Cloud B2B Lightning Experience is here to stay. It is a solution based on Lightning components, a native development in Salesforce with all the advantages that this entails; it does not replace the current solution offered by Salesforce for B2B commerce. We will now have two different versions: Salesforce Commerce Cloud B2B Lightning Experience and Commerce Cloud B2B Classic (formerly CloudCraze).

We recommend watching the following 6-minute video where Salesforce announces the new features of Commerce Cloud B2B Lightning Experience:

Salesforce CRM Integrations

Salesforce CRM is a great cloud-based customer relationship management platform. That way, all departments in the organization, including sales, marketing, e-commerce, and customer service, have a 360-degree view of the customer record through one integrated platform.

Either way, Salesforce Commerce Cloud B2B integrates natively with the company's CRM. If you are currently using Salesforce as your CRM, the concept is very simple, the company's departments will be able to access information from the online channel in the customer file and information they already work with.

If you have another CRM, you don't have to worry about that either. Commerce Cloud B2B will easily integrate with any existing CRM to extend the information you already have about your B2B customers. It's that easy! For companies that do not yet have CRM technology, Salesforce Commerce Cloud includes its functionality by default. Thus, it will be possible to manage contacts, accounts, activities and all commercial information for the B2B channel with the efficiency and high profitability of Salesforce.

CONCLUSION

Salesforce Commerce Cloud B2B is the ideal solution for any company looking to launch a new B2B e-commerce platform and grow their business (and fast!). Our team of certified experts will walk you through the entire project and help you get a digital storefront online in no time - we guarantee success with Commerce Cloud B2B!