What is Salesforce Marketing Cloud?

What is Marketing Cloud used for?

Marketing Cloud is Salesforce's cloud for Marketers that allows customers to create personalized, omnichannel, and automated experiences and measure the results. With this marketing automation tool, marketers can send the right messages to the right people through the right channel.

This suite, based on Salesforce infrastructure, consists of a series of tools aimed at improving an organization's marketing strategy. Its applications are numerous, from storing customer data to building predictive models of the customer journey or maintaining the organization's content and messages.

It also provides tools to perform analysis and marketing operations with the data obtained from customers. Its adaptability allows the use of various channels (email, mobile, ads, social networks...) to connect with customers.

Salesforce Marketing Cloud Features

Marketing Cloud stands out among other marketing platforms for its features and utilities. It provides a platform to plan, personalize, and optimize the customer journey.

The main benefit of using Marketing Cloud is that it allows impacting the right person at the right time through the most appropriate channel with the ad hoc message.

It also offers some important advantages such as:

• Obtain more information about customers.
• Plan, optimize, and personalize the customer experience.
• Take care of your customers as they progress through their experience.
• Map the customer journey across multiple channels, devices, and stages of the customer lifecycle.
• Analyze and evaluate the impact of each interaction with the customer to determine the strengths and weaknesses in your processes.

Tools that compose it (and their characteristics)

It incorporates a complete suite of cross-channel tools for the digital management of the customer journey, email, mobile, social media, web personalization, online advertising, content generation, and analytics.

The most notable ones are:

Journey Builder

It is a campaign planning tool that allows you to design and automate campaigns that guide customers through their experience with a brand. Its foundation is the customer journey. Contacts enter from an entry source. The journey continuously evaluates the contacts to determine when to move them to the next activity.

If you want to delve deeper into what Journey Builder is, click on the previous link.

Email Studio

With Email Studio, it is possible to have a comprehensive management of email marketing campaigns, from the beginning, creation, to the end, measurement, both with its own reports and with SQL Queries that offer personalized, more specific, and detailed information.

On our blog, we have an article for you to learn about Email Studio in detail.

Mobile Studio

It allows you to use the data you have in your Marketing Cloud platform to reach customers by sending personalized SMS messages, push notifications, and group messages to their phones.

In addition to complementing other channels such as email, social media, and the web, mobile marketing provides something additional: the ability to deliver urgent messages directly to the devices that customers use the most.

Social Studio

Connects marketers, sales teams, and customer service teams to their social channels to publish relevant content, listen and analyze what customers are saying about their brand, and engage them to create meaningful relationships.

Here you can find more information about Social Studio Salesforce.

Advertising Studio

It is the platform that integrates digital advertising with marketing and CRM data to create personalized experiences with customers. It also enhances acquisition strategies by helping companies find new audiences and customers.

If you want to know who the No. 1 CRM provider is, here is the answer.

Salesforce DMP

Formerly known as Audience Studio, DMP is the data management platform that collects information from your own and external sources to create detailed user profiles and is key in the digital marketing strategy: capture, unify, and activate your data to strengthen relationships with your customers.

We recommend that you also take a look at the comparison between Salesforce CDP (Customer Data Platform) and DMP.

Who is it for? Who is it aimed at?

Marketing Cloud is a product aimed at a wide variety of customers, from large companies to non-profit organizations. In fact, it is already used by some of the most important companies in Spain and the world, including Sony, Spotify, Toyota, Iberostar, TiendAnimal, and Zurich. These leading brands know that it is more important than ever to develop and foster real relationships, to enable their customers' success, generate revenue, and increase their ROI.

Therefore, any business that wants to achieve success must be able to connect with its customers online, but surpassing the traditional dynamics followed so far. For this reason, many marketing departments choose to adopt the Marketing Cloud solution.

Why use Marketing Cloud?

Salesforce Marketing Cloud is the perfect tool for developing marketing automation strategies and personalized strategies. And it keeps getting better, with constant updates. The wide range of utilities it offers can empower you to completely transform the way marketing campaigns are executed to be not only more effective but also more efficient.